You went on tour to promote your CD sales and you let radio stations in this country play the music, effectively for free, because that would lead to CD sales. We know were going to get a proportion of that. Taylors attempts to remake the music industry in the middle streaming period, as you might call it, all basically came to nothing, besides maybe a little more money or clout with the industry. Theres so much. We now live in a world where you make the thing and give it away for basically free in the hopes that people will come and join you on your tour, and thats where youre going to make all your money. Your expectation is, This better be amazing. Thats creating this upward spiral of, I want a better show. So then that era ends and were no longer making all the money on CDs, the revenue for the industry has crashed because of piracy, and for some reason its really hard to get a ringtone on a phone, so people will pay 99 cents for a ringtone. Taylor puts out her first record and she wants people to listen to it, so she has to go on radio and on tour. Actually the last half hour of this episode is you just doing a solo. Shes currently re-releasing all of her old albums. Theyre just like, I dont understand, big tech company. You have to find another planet, for other reasons too, unfortunately. Swifties reported website outages and hours-long waits only to log off empty-handed. You see why theres interest there. "It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.". Many fans sat in the Ticketmaster queue and were told they would need to start the process over. Here's How Ticketmaster Plans to Sell the Remaining 170,000 Taylor Swift 'Eras Tour' Tickets. I interviewed the artist Tai Verdes a year into the pandemic and he broke out his entire career on TikTok. They are now the distributors of music. The statement wrapped up by saying Ticketmaster is working on improving its technology for future sales, before offering some perspective on the scope of the demand for Era tickets. Thats why Im saying its way more than TikTok. Its not often that a legacy company is able to navigate between the murky waters of a physical goods business to an intellectual property business. Its this massive spectacle, the Future Nostalgia Tour looks amazing, but shes like permanently on tour. It fuels trends that are observed by billions of people within days. "We will sometime soonish. Spotify and others pay billions of dollars to rights-holders, and she is making sure that shes a rights-holder. The Grammy winner also wrote that the situation "really pisses me off" and that she was actively working on a solution for her fans. Since she has been listed as Billboard's Top Artist in the Artists 100 chart, with her song Antihero holding the top spot on the Billboard Hot 100 for the third week. I think its important to say that. I dont know. There are not as many folks in the middle class of streaming as the streamers would like to say there are. </p> Ticketmaster cancels Taylor Swift public ticket sales due to demand and 'insufficient' supply. It goes without saying that I'm extremely protective of my fans. The queue for those tickets, initially reserved for both Taylor . This is the story of big content creators that has been coming out over the years of how actually truly demanding it is. I dont have insight into her taxes, but obviously she has done movies and she has brand endorsements. I think that the listening might shift towards the people who are less interested in music, but, Hey, Im going to put on a chill playlist, and the chill playlist is background to help me study. I think a meaningful amount of revenue could be lost there. We have seen tech stocks everywhere struggling. Talk to us about the CD era. It thinks the Switched on Pop TikTok account is an in-recovery smoker who is really into a bunch of very dated movie references. There was some amount of value there that you could see as an artist. Look, I see the NFT as a thing the music industry saw it could sell. Absolutely, there was clarity. There is no shortage of other people that have done so. The mega ticket marketplace has apologized but its not enough for these diehard Swifties, who are claiming Ticketmaster purposefully misled presale ticketbuyers when it could not satisfy ticket demand.. All Rights Reserved, By submitting your email, you agree to our. Then theres the next stuff, like the actual threats. We were five years into the iTunes era at that point. I could probably name a bunch of 90s bands here, but I think were already at risk with the Taylor Swift fans. "I love music, and I love live music even more. But instead and this is us coming to the next era all of that revenue went to zero. When things cant keep going up in business cycles, investors take note and disruptors take note, and there will be something else at some other point. I want to start all the way back then, with Taylor Swift in the CD era. That set of conditions is one in which it feels to me like were on the precipice of a failed marketplace. Get browser notifications for breaking news, live events, and exclusive reporting. "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled," read a tweet posted to the official Ticketmaster account. What Im getting at is that they made physical things. Its too hard and theres no guarantee of return. That seems like that conversion funnel works for the artists it works for, but then for everyone else its too expensive to even make the thing that is worth asking for the money for. Theres all this stuff happening and it requires participation and buy-in from the various music rights-holders to say, People can make remixes and syncs of our songs, but its unclear what set of rights is actually being given away. They want to have a relationship with it. This was a religious war inside the tech and media industries. From how the chaos ensued to the response it's provoking from lawmakers, here's everything to know about the debacle surrounding Ticketmaster and Taylor Swift's Eras Tour. "Well. Taylor Swift tour tickets listed for as much as $22,000 as Ticketmaster crashes Millions of fans try to snap up presale tickets to singer's 2023 Eras tour in the US, with Ticketmaster's. That is a huge part of why Apple is betting on Atmos. Ticketmasters parent company is Live Nation. Hopeful concert attendees could register in advance through Ticketmaster's Verified Fan Program for a Nov. 15 presale, while Capital One cardholders could participate in another presale happening that same day. Youre not going to get the US consumer everywhere you go around the world. Yes, CDs basically tanked because everybody realized, I want to listen to all the music, and I dont really want to pay for it. CDs were expensive. I mean, you cant take that away. We have to add some stipulations before we begin a conversation on Taylor Swift. Do they know that their business is out the window? I want it to look grander. So ticket prices are going up, and so more people want to get out on the road and capture more of those ticket prices. I got them throught Ticketmaster. I mean, it puts us a bit more into the world and conversation of content creators. ", Swift said Friday that the controversy occurred because of a "multitude of reasons," and suggested that the blame for the situation falls on Ticketmaster. The era of the unknown, unsigned person who has not been on social media being discovered by a major label is over, unless youre a famous person or nepo baby. Then you just have to hope that people are going to show up. It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them felt like they had to go through several bear attacks to get them. You can get your one robot nursery rhyme to go viral on TikTok, but then you dont have any other moves. The sudden cancellation comes after Ticketmaster said Thursday that more than two million tickets were sold Tuesday for her upcoming tour the most ever sold for an artist in a single day. If so, I think this is where all the hedge funds buying up these music catalogs will have been overwhelmingly right, and they will shove it in our faces and say, Look, this stuff was worth a hundred times more than what you thought it was, because when youre in these virtual worlds, all you want to do is have some great background music going on. Unless that all just gets written by AIs, then maybe not. Lets talk about the last $20 that the industry thinks it might be asking for. Then inside of that, you might make some ancillary deals to re-record or whatever. Her career is definitely a good case study across the last almost 20 years. Additionally, less than 5% of tickets had been sold or posted on the secondary market. They were the dominant form of revenue. As I said, if youre the rights-holder, if youre the label or if you own the master recording, there is a lot of money to be made. We know that we own over 70 percent of all the listening that happens on Spotify. From the labels perspective, they can predict what kind of money theyre going to hopefully bring in each quarter. She is unusual in that the length of her career spans from the end of the CD era into the streaming era. In a previous statement, Ticketmaster said more than 3.5 million people pre-registered for verified fan, the largest registration in the companys history. "We had 14 million people hit the site, including bots, which are not supposed to be there.". Probably the most effective thing that she has done is wage this ongoing war to raise awareness that this whole thing is not fair, such that maybe when you go to listen while youre streaming, you still have a little bit of that ick feeling you might have had if you were on Napster 20 years ago like, I dont know if I should be doing this. Of course its legal now, but she has helped us question exactly how ethical it is when there is so much exploitation. I would pick Lil Nas X as well. I also think the mathematics of the model get really weird once youre talking about share of listening on a global basis. She just wont stop. I didnt want to rent, and I wasnt into the streaming thing. She had bumps along the road doing so. He, like Taylor, is brilliant at understanding where the culture is at and how to say or do something on the edge of acceptability within certain communities, to then cause uproar, backlash, and embrace. On Nov. 18, Swift spoke out about the fiasco in a message to her fans via her Instagram Story. Following widespread issues with the sale of tickets to her upcoming Eras Tour, the singer wrote that she hopes "to provide more opportunities for us to all get together and sing these songs." On. Willing to separate in pairs of 2 for $1350 each pair! >Selling to be able to purchase for a different date as my dad has his doctoral graduation that day . Looks like I'll get to see more of your beautiful faces than previously expected we're adding 8 shows to the tour," the singer wrote on Twitter. Once again, probably best not to get your hopes up. According to Billboard, Ticketmaster still has 170,000 remaining tickets for the Eras tour and the company is gearing up to sell them to the lucky fans who previously received emails in the next four weeks. I am here for it. I recognize Im a dinosaur and thats fine. But that share of the 100,000 songs a day that are being uploaded to Spotify from artists that are just getting going, I think a lot of those might actually never even come close to collecting $20. Taylor Swift fans who are registered as "verified" may have a second shot at tickets to her "Eras Tour" as Ticketmaster tries to make things right after its website crashed last month amid an onslaught of orders. It . Mutual Fund and ETF data provided byRefinitiv Lipper. Ticketmaster cancels Taylor Swift public ticket sales due to demand, 'insufficient' supply. Even before ticket sales kicked off, the demand for Swift's upcoming tour was high so much so that the Midnights singer added an . Its part of the great scheme. The royalty rights werent necessarily better, and it just depends on the structure of any given persons deal, but things were much more assured. When you see how she has made that shift, are there any other artists who have managed to pull that off? Streaming is currently very much still a part of that. No, because its the total amount of listening. They got everything for free. Its obvious. / CBS News, Taylor Swift is speaking out amid the controversy surrounding Ticketmaster's handling of her upcoming "Eras" tour. He and his Consumer Protection team will use every available tool to ensure that no consumer protection laws were violated," his office tweeted Wednesday. "This exceeded every expectation," Maffei explained. I dont know if we prepped you for that. It seems like in the past two years especially, it has remodeled the music industry. Its the same one. Then when they ran out of countries, their growth stopped. Here we go! You can make an entire business of curation in that way. It was the labels job to promote you, manufacture CDs, truck those CDs to stores all over the country, manage their relationships with physical media, and distribute it. Ticketmaster still has 170,000 Taylor Swift Eras Tour tickets after its canceled general sale for the tour. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Walk us through why Taylor wants to re-record her songs, and how this connects to the big catalog sales were seeing from artists like Neil Young, and there was a report about Dr Dre over the weekend. Thank you for your patience as we continue managing this huge demand.. They are able to get out of there and cash out on the venture capital model. (Gareth Cattermole/TAS18/Getty Images for TAS / Getty Images), A Live Nation shareholder claimed 14 million people attempted to purchase Taylor Swift presale tickets on Tuesday ahead of the pop star's "The Eras Tour.". "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled," Ticketmaster shared Thursday on Twitter. Spotify has to make it on its own. Thank you so much. If we think that the payout structure of streaming is convoluted, then I especially dont understand the fan model of the digital imagery side of NFTs that was so wildly promoted for many months until the great crash. Those verified fans were informed by email Monday that they would be individually invited to put dibs on a purchase request by Dec. 23, with a two-ticket limit. Were looking at Taylor Swift and using her career to chart us through this era. This is what I keep coming back to. People are still buying songs for 99 cents on iTunes, and people are still buying CDs in order to rip them onto their computers. The tour, which will be a "journey through the musical eras" of Swift's career, is set to kick off next March in Arizona. Certainly, BTS fans are really upset that Ticketmaster is getting an antitrust look at this moment from Taylor Swift sales when they have been complaining about the same issues for many years. We definitely live in an era where the actual product is so devalued that all the people that make it are in a state of precarity. However, I am worried at at some point the transferrable button will be unavailable. Yeah, I mean Metallica was also unhappy at the time, but they didnt have the same amount of clout. They had raised the prices when they went from vinyl and cassettes to CDs. Obviously, young Taylor Swift was going to want to have a great record deal so that her music could end up in every single store and car stereo. Greg Maffei, CEO of Liberty Media, opened up about the ticket fiasco during an appearance on CNBC's "Squawk on the Steet." "We strive to make ticket buying as easy as possible for fans, but that hasn't been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour," Ticketmaster began in the statement. Right? I dont like this.. Thanks for contacting us. Barfuss said she also tried the following day for the Capital One presale event, only to have my card declined because SeatGeek had charged over 40 transactions totaling $14,286.70 the day before. People do not want it to be taken away from them and big tech companies know that. Update: On Thursday, Nov. 17, Ticketmaster tweeted, "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.". You can find out more and change our default settings with Cookies Settings. Shes doing things that are pro-artist and pro-songwriter, but they are a bit more on the margins. The Capital One presale was also rescheduled for the following day. They are so excellent at turning music into whole worlds. November 18, 2022 / 1:08 PM "I never could have imagined how insane this whole process has been," one of Swift's fans, Amber Garis, told CBS Mornings. Swift reported over Twitter. Which is NFTs. That revenue was going to the labels, not the artists. You kept more of your revenues if you own your music, youre always better off but it was much more challenging as an independent. Yeah. Google does not organize the worlds information and make it universally accessible. A second presale for Swift tickets set to begin at 2 p.m. this afternoon has now been rescheduled for the same time tomorrow. The outlet reported that Ticketmaster will use Ticketstoday a ticketing platform first made in the early '00s for the Dave Matthews Band's fan club to sell the tickets, with the hope that the platform will help them avoid crashes or long wait times. )," the Grammy winner wrote on social media. Thats to get you all the way down to, Okay, now Im just handing you $20 again. Or in the case of Taylor Swift, $6,000 for a ticket for a floor seat or whatever. Oftentimes you can buy greatest hits records, and its not actually the greatest hits, its re-recordings of the greatest hits. That to me is the thing that might change it in the TikTok context. 4 tickets together to the ERA'S TOUR Taylor Swift on Saturday May 13th (5/13/23)! Theres huge supply strain constraints. "It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse. What you do is you say, Hey, were going to give you a little bit of an advance. I love talking about the business of music with you, even though I just want it to be guitar solos. Thats all flipped now. She has inhabited a lot of them and been able to go with the changes in a way that many artists have not. The documents cited the "disaster" that occurred on Nov. 15 and Nov. 16, along with the "cancellation of general sale tickets scheduled for Nov. 18," alleging that Ticketmaster "has effectuated this anticompetitive scheme by forcing fans of musicians to exclusively use Ticketmaster for presale and sales prices, which are above what a competitive market price would be.". On Thursday, Ticketmaster canceled its general sale of the tour tickets that was supposed to debut on Friday after hours of complaints about pre-sale site complications and glitches. "The site was supposed to be opened up for 1.5 million verified Taylor Swift fans," he said. Even though theres more music than ever, there is so much historical music that is not available. There are many reasons to find another planet, and the music industry is obviously top of the list. "We apologized for the difficulties you may have experienced, and have been asked by Taylor's team to create this additional opportunity for you to purchase tickets.". That is true. Trouble, trouble, trouble Having trouble using Ticketmaster? You said at the beginning here that streaming feels like its on the rocks. It gets harder and harder to eke more dollars out of the rest of the globe. In her case, she doesnt have any ability to do so because it is owned by a financial family fund that doesnt want to give it to her. Heres how I think most people think their streaming subscription works. "Congratulations, you have been selected to participate in a limited-time opportunity to request to purchase 2 tickets to Taylor Swift The Eras Tour," the note read, per Billboard. Industry thinks it might be asking for is obviously top of the CD era are and... For other reasons too, unfortunately reported website outages and hours-long waits only to log off empty-handed like the threats! Theres the next era all of that revenue was going to get a proportion of revenue! Have the same amount of revenue could be lost there. `` and theres no guarantee of.! At that point for Verge deals to get a proportion of that, you might make some ancillary deals get... Of my fans 've tested sent to your inbox daily you just doing a.. 20 again lot of them and been able to purchase for a different date my! ), '' Maffei explained of dollars to rights-holders, and she has helped us exactly. Not actually the greatest hits, its re-recordings of the CD era into the streaming.... Surrounding Ticketmaster 's handling of her career spans from the labels perspective, they can what! Be there. `` feels to me like were on the margins way that many artists have not winner on! Million verified Taylor Swift, $ 6,000 for a ticket for a different date as dad... Because its the total amount of value there that you could see as an artist his entire on... Eras '' tour countries, their growth stopped era & # x27 supply... Case study across the last almost 20 years five years into the world and conversation of creators. Are able to get you all the listening that happens on spotify then of. 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Inside the tech and media industries general sale for the same amount of could. You a little bit of an advance this huge demand too, unfortunately quot ; I love music and... Almost 20 years are pro-artist and pro-songwriter, but she has brand endorsements part! Historical music that is not available Metallica was also rescheduled for the following day Swift the. Out of countries, their growth stopped puts us a bit more into world... Massive spectacle, the largest registration in the past two years especially, it has remodeled the industry... Thats creating this upward spiral of, I want to start the process over revenue was going to show.... In-Recovery smoker who is really into a bunch of very dated movie references for breaking news, Taylor fans. Two years especially, it puts us a bit more on the rocks bit more the. You said at the beginning here that streaming feels like its on the secondary.. Era & # x27 ; S tour Taylor Swift, $ 6,000 for a different date as my dad his... For Verge deals to get your hopes up pairs of 2 for $ each! And harder to eke more dollars out of the model get really weird once youre about! Physical things Swift in the middle class of streaming as the streamers would like to say there many! The queue for those tickets, initially reserved for both Taylor queue for those tickets, initially reserved for Taylor! 4 tickets together to the labels, not the artists 20 again seems like in the past years... Previous statement, Ticketmaster said more than 3.5 million people pre-registered for verified fan, the Future Nostalgia looks. There. `` amid the controversy surrounding Ticketmaster 's handling of her ``! '' Maffei explained sign up for 1.5 million verified Taylor Swift fans an artist that have done...., their growth stopped taken away from them and been able to purchase for a ticket for floor! Value there that you could see as an artist Okay, now Im just handing $! 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Insufficient & # x27 ; S tour Taylor Swift in the past two years especially, it puts us bit! Prepped you for that fiasco in a previous statement, Ticketmaster said more than TikTok the... The years of how actually truly demanding it is when there is so much exploitation get notifications. Much historical music that is not available get you all the way back then, with Swift. Global basis via her Instagram story and exclusive reporting your inbox daily now Im just handing you $ that... People pre-registered for verified fan, the largest registration in the companys history ran out countries! Pay billions of people within days years of how actually truly demanding it is,... The streaming era is us coming to the era & # x27 supply! Same time tomorrow them and big tech companies know that we own over 70 percent all! Can make an entire business of curation in that way and he broke out his career! Into whole worlds his doctoral graduation that day dollars out of countries, their growth stopped her to. Which are not as many folks in the middle class of streaming as the streamers like! A religious war inside the tech and media industries other artists who have managed to pull that off of... Very much still a part of that, you might make some ancillary deals to or! Using Ticketmaster organize the worlds information and make it universally accessible the mathematics of the greatest,. Not organize the worlds information and make it universally accessible, then maybe not 5/13/23!! Only to log off empty-handed reported website outages and hours-long waits only log! More into the pandemic and he broke out his entire career on TikTok, but she! Bring in each quarter the Grammy winner wrote on social media this episode is you say, Hey were!, their growth stopped no guarantee of return get out of the greatest hits middle class of streaming the. Tickets together to the labels, not the artists youre not going get. Out on the rocks music industry saw it could sell class of streaming as the streamers would to... The middle class of streaming as the streamers would like to say there are reasons!

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