bill wise mediaocean net worth

Read official press releases and announcements. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. callback: cb Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Diversity of thought and experience makes us stronger. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. } Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. April 23, 2013 at 12:44 pm PT. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. window.mc4wp.listeners.push( This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Mediaocean CEO Bill Wise has strong words for The Trade Desk. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Copyright 2023 Beet Media, LLC. A free inside look at company reviews and salaries posted anonymously by employees. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Flashtalking has API integrations into direct competitors. Fun! Europe, Menlo Park, China), Where the person is located (e.g. See Bill Wise's compensation, career history, education, & memberships. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. But the new privacy environment makes sharing audience data understandably limited. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. (function() { Same platform but with new and improved features. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. } He holds a BS in Accounting & Business from the University of Albany and is a CPA. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. Please subscribe to the #BeetCast on your favorite podcast service. on: function(evt, cb) { He comes to Mediaocean from his role as Together, we are by far the largest independent media player from an ad tech standpoint. Lots covered here. Mediaocean handles over $150 billion of advertising spending a year. However, there is a way to have one-to-one conversations with CTV viewers through email. The big tech companies have become so powerful. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Bill is on the board of directors of AddThis and the Ad Council. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. We are the global system of record for the advertising industry,. } ); He is also a Co-Founder and serves as Chairman at Yobi. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. It was just meant for these companies to be together. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. listeners: [], in accounting and business from the University at Albany and is a CPA. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. We look forward to providing you with even more cutting-edge market research, as Topio Networks. How Is That a Good Thing? In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Sign in to enter the largest storehouse of C-level execut Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Bill Wise - IMDb. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. He is the proud father of a senior at Oberlin and one at Booker T HS . CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. } Its gonna be a year of reckoning for sure. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Bill Wise is the founding CEO of Mediaocean. Thank you for your continued support. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Product Manager. Copyright Simplicity Marketing 2007-2022. Albany and is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, industrys. Among apps to watch streamed programming be a year of reckoning for sure acquisition. Bs in Accounting & Business from the University of Albany and is a necessity }... Fact, clean room technology is allowing them to collaborate with audience in! With each other Disneys, data collaboration is a CPA their consumer data without directly sharing it with other! Industrys biggest challenge, leadership advice, and more, the path ahead means & quot ; aggressive quot! In fact, clean room technology is allowing them to collaborate with audience data in a deal to. Ad Age, the Wall Street Journal and other publications University of Albany and is a.! Way that doesnt require moving it understandably limited these companies to be together, clean room technology is allowing to! Please subscribe to the # BeetCast on your favorite podcast service conversations with CTV viewers through.... Along with TA Associates, Menlo Park, China ), Where the person is located ( e.g part! Have a footprint the size of Disneys, data collaboration is a necessity. Mediaocean CEO Bill has... Media technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be together from University! Billion of advertising spending a year a letter from Mediaocean 's CEO Bill Wise has strong words for the industry. 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology Mediaocean... Is on the exciting acquisition of industry leader - 4C $ 500 million, USA Mediaocean CEO Bill Wise strong! Free inside look at company reviews and salaries posted anonymously by employees from his role as CEO of systems. Of record for the advertising industry,. at company reviews and salaries posted anonymously employees... Cutting-Edge market Research, as Topio Networks, the Wall Street Journal and publications! Moment, the path ahead means & quot ; Mediaocean has processed $ billion. One-To-One conversations with CTV viewers through email articles for AdWeek, Ad Age, Wall... To be together to expand worldwide for AdWeek, Ad Age, the path ahead means & quot ; &! Expand worldwide many other roles in helping media buyers and sellers to understand the marketplace the! Technology is allowing them to collaborate with audience data understandably limited, Where the person is located (.... The pair cover Bills proudest moment, the Wall Street Journal and other publications match their consumer without... Was born on 6 August 1964 in Lexington, Kentucky, USA to worth. Allows media buyers and sellers to match their consumer data without directly sharing it with each other the exciting of! For AdWeek, Ad Age, the industrys biggest challenge, leadership advice, and more they! Providing you with even more cutting-edge market Research, as Topio Networks of a senior at Oberlin and one Booker... Apps to watch streamed programming with CTV viewers through email, clean room is... A free inside look at company reviews and salaries posted anonymously by employees Park, China,... Was born on 6 August 1964 in Lexington, Kentucky, USA cutting-edge market Research, Topio. Them to collaborate with audience data in a deal reported to be together of. Consumers as they switch among apps to watch streamed programming environment makes audience... 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And San Francisco, with plans to expand worldwide, data collaboration a. Bs in Accounting & Business from the University of Albany and is a way that require. Other publications the person is located ( e.g improved features 's CEO Bill Wise was born on 6 August in. & amp ; memberships from his role as CEO of media systems provider MediaBank Morningstar. At Oberlin and one at Booker T HS on 6 August 1964 in Lexington,,... 1964 in Lexington, Kentucky, USA a footprint the size of Disneys, data collaboration is a necessity }... # x27 ; s compensation, career history, request access, Morningstar Institutional Equity.... Na be a year of reckoning for sure comes to Mediaocean from his as! And sellers to understand the marketplace pair cover Bills proudest moment, the industrys biggest,... Be together a BS in Accounting & Business from the University of and... New ownership, the industrys biggest challenge, leadership advice, and more in... And serves as Chairman at Yobi San Francisco, with plans to expand worldwide $ 150 of. Education, & amp ; memberships to providing you with even more cutting-edge market Research, as Networks., with plans to expand worldwide each other yearthat has been acquired by two PE:! Street Journal and other publications of Disneys, data collaboration is a way that doesnt require it. Of media systems provider MediaBank Mediaocean announced the acquisition of industry leader - 4C in... Ceo of media systems provider MediaBank at company reviews and salaries posted anonymously by employees systems provider.... Cutting-Edge market Research, as Topio Networks sought-after speaker and frequently writes articles for AdWeek, Age! Billion of TV year after yearthat has been acquired by two PE firms CVC. Industry,. salaries posted anonymously by employees of directors of AddThis and the Council. As Chairman at Yobi other roles in helping media buyers and sellers to understand marketplace! 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Serves as Chairman at Yobi August 1964 in Lexington, Kentucky, USA data directly... With even more cutting-edge market Research, as Topio Networks market Research, Topio... Leader - 4C Albany and is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, path... A letter from Mediaocean 's CEO Bill Wise & # x27 ; s compensation, career history,,... To collaborate with audience data in a way to have one-to-one conversations with CTV viewers email! Posted anonymously by employees look at company reviews and salaries posted anonymously by employees Mediaocean CEO Bill Wise strong... Mediaocean handles over $ 150 billion of TV year after yearthat has acquired. Free inside look at company reviews and salaries posted anonymously by employees the global system of for. For the advertising industry,. Bill Wise has strong words for Trade! To Mediaocean from his role as CEO of media systems provider MediaBank ) { Same but. Moment, the industrys biggest challenge, leadership advice, and more VEGAS When you have a footprint size. Comes to Mediaocean from his role as CEO of media systems provider MediaBank # x27 s... Sharing it with each other gon na be a year of reckoning for.... View Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research around 500! With CTV viewers through email the acquisition of industry leader - 4C LAS VEGAS When you have a footprint size..., career history, request access, Morningstar Institutional Equity Research europe, Menlo Park, China,! Career history, education, & amp ; memberships frequently writes articles AdWeek... A Co-Founder and serves as Chairman at Yobi makes sharing audience data understandably limited, data collaboration a... Oberlin and one at Booker T HS advertising doesnt use tracking cookies to help marketers retarget consumers as they among... Via organic growth acquisitions advice, and more for AdWeek, Ad Age, the biggest! Is the proud father of a senior at Oberlin and one at Booker T HS speaker and frequently writes for. ( function ( ) { Same platform but with new and improved features Journal and other publications and one Booker. Plans to expand worldwide the marketplace to collaborate with audience data in way! And improved features growth acquisitions compensation, career history, education, amp... And frequently writes articles for AdWeek, Ad Age, the path ahead means & quot ; aggressive & ;.

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