Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. 8. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. (October 16, 2017). . Your email address will not be published. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. 1,611 current viewers. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Advanced channel analysis . Learn more. As a Premium user you get access to the detailed source references and background information about this statistic. Statista assumes no The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. 6. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Statista. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. As soon as this statistic is updated, you will immediately be notified via e-mail. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. CNBC Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. To use individual functions (e.g., mark statistics as favourites, set As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. The figures, compiled by Nielsen . The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. 46% of the average NBA team's fans are white . The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. Roundhill Investments suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. Streaming Video Trends: Why and How Consumers Watch. Corporate solution including all features. Results are specific to the Fluent audience and not reflective of the general U.S. population. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The audience peaked at around 500,000 people per game during the regular season. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. prove that sporting events are consistently among the most viewed TV broadcasts of all time. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. 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Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. Ensuring that sports are where fans are. We have a lot of great sports datasets on Kaggle! All responses related to this survey are anonymized; only survey responses will be disclosed. The Premier League has mastered this and is wildly popular in Asia and Africa. Fluent attracts a massive audience across its network of owned media properties. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. Sports TV ratings data. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. Can be shared by unlimited users within one corporate location e.g. CNBC The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. 2010, 2014 FIFA World Cup (3.2 billion) 7. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. Learn more about how Statista can support your business. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. We'll assume you're ok with this, but you can opt-out if you wish. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. If youre a sports fan, then you already know that some sporting events are more popular than others. Due to varying update cycles, statistics can display more up-to-date The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. 3. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. But do you know which events have the most viewers? TwitchMetrics Pro. Please create an employee account to be able to mark statistics as favorites. Viewership intent among avid fans was similar, but less dramatic. 2022 Sports Viewership Statistics: How Many People Watch Sports? For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Find your information in our database containing over 20,000 reports. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. All orders are processed in US Dollars only. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. If you are an admin, please authenticate by logging in again. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. . The Cricket World Cup2.6 billion viewers. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Golf viewership statistics show that Woods is clearly a big driver of interest. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. Researchers estimate around 300 million frequent esports viewers in 2023. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. 1. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. However, popularity for the latter has soared in recent years. Activate. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. Report Code: GDSPO-TR-S016. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Identify and enable future-ready leaders who can inspire exceptional performance. This statistic is not included in your account. Save my name, email, and website in this browser for the next time I comment. Last year, for example, persons 25-54 in BBO homes made . The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. . Learn how to improve your students development and engagement so they can thrive in and out of the classroom. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. that people love to watch competitive sports. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? Cowboys games are frequently featured in the most-watched NFL games stats. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). Extended stream stats . Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A An average of 14.9 million people watched a regular season game in the NFL in 2020. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. We also use your market data in our Strategic Business Process to support our business decisions. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. Sportspromedia The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. Can be shared by unlimited users within one corporate location e.g. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. All data is sourced from Fluent's portfolio of owned and operated media properties. However, viewership on half of the local Regional Sports Networks is up. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. As esports viewership grew, so did the number of . Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample 2. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). Get our latest insights on the topics that matter most to leaders around the world. All orders are processed in US Dollars only. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. The sports media rights market will grow to almost $60 billion by the end of 2024. At no point will consumers personal information will ever be disclosed. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. 7. The sports media rights market will grow to almost $60 billion by the end of 2024. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. 1.11.2021. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Last modified on August 11th, 2022 at 7:14 am. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough .
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sports viewership data